The search engine uses a combination of algorithms and numerous ranking signals to offer web pages ranked by relevance in their search engine results pages (SERP).
Google's searchalgorithm refers to the internal process that Google uses to classify content. It takes into account a number of factors when determining these rankings, such as the relevance and quality of the content compared to a particular search query. Whereas if you search for “football in London”, Google will show results about football and the Premier League.
E-A-T or expertise, authority and reliability is one of the most important parts of Google's algorithm, but it's not the final and definitive judge of content quality. This would generate unuseful search results for users and, given the influence and importance of Google as an online tool, would undoubtedly create a worse Internet. For example, if you're looking for something related to news, Google will normally rank the results published in the last 24 hours. Google's search algorithm is dynamic by nature and is always modified to ensure that it's as useful as possible.
Google has several channels that publish public updates on changes to its algorithm, and it has a lot of official public documentation on how its algorithm works. As you can see, it's hard to get an exact idea of exactly what Google's search algorithm prioritizes, and anyway, that algorithm is often subject to change. Having a lot of related content and contextually relevant links can show Google (and its users) that you're an authority on that topic and can help you rank higher in search results. So how does Google's search algorithm actually work and how can you ensure that your content is aligned with it? Once the algorithm has understood the meaning and intent of the query, it examines Google's index to identify which pages offer the most relevant solution.
For example, if you're in Chicago and you search for “soccer”, Google will most likely show you the results for American football and the Chicago Bears first. As a real person evaluates and ranks every page in the directory, search engines such as Google use the ODP as a database for search results. So how does Google determine the ranking of search results? Many people have tried to figure out the exact formula, but Google keeps the official algorithm a secret.