SEO is most effective when practiced with both, because Google uses ranking factors that occur on your pages and outside of them. Depending on your needs, you can sometimes focus more on one of those types of SEO. But you probably shouldn't focus on just one of them all the time. As for influencers, social networks are perhaps one of the most important channels where e-commerce companies can further develop their off-page SEO.
After all, SEO is very important because all websites have the same goal: to be found and seen. On-page and off-page SEO works together to improve your search engine rankings in a complementary way. On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites. Keep in mind that the next section is shorter, simply because you have more control over on-page SEO than off-page.
Online profiles on sites like Google My Business and Yelp help boost local SEO because they revolve around your location. Another way to dedicate yourself to external SEO (in addition to increasing trust and brand recognition) is to participate in discussions on sites like Quora and answer questions on other question and answer sites, especially if you have experience that you can share with the community. Therefore, creating shareable content is the first step in obtaining valuable links and improving your off-page SEO. Use content and technical elements to improve the quality of a page, so the higher the SEO optimization of the page, the more traffic you will receive on your website and the more relevant that traffic will be.
When you understand the basics of these different types of optimization, you can develop a comprehensive and balanced SEO strategy. External SEO focuses on increasing the authority of your domain through the act of obtaining links from other websites. Off-page SEO works to increase the popularity of the website in general and, by extension, improve the ranking in the SERPs that initially enabled on-page SEO visibility. Search engine optimization (SEO) is a complex and constantly evolving field that can be confusing for beginners, and that's understandable.
If you're dedicated to what you can control today and produce quality content that's backed by high-quality on-page SEO, you'll be well on your way to getting backlinks, improving your domain authority, and controlling your off-page SEO. But what is on-page and off-page SEO and how can digital marketers use it to serve their company or customers? That's exactly what we'll cover in this blog, so keep reading to learn everything you need to know about modern SEO best practices.