This online marketing strategy uses services such as Google Ads to promote businesses through advertisements that appear on the search engine results page. Companies can pay to have their specific text ads appear every time customers search for a certain term on Google. Paid search advertising, which is often made to look complicated, can be easy to use and allows your company to access that market of 3.5 billion searches every day. Formerly known as Google Ads, this is Google's central hub for managing PPC across the search engine.
Every time someone searches for a keyword you entered for, Google Ads will check who is the highest bidder for that keyword. The advertisement referred to by Chow, called “Parisian Love”, tells a story through a series of Google searches. Designed to work seamlessly with other Google platforms, such as Display & Video, Analytics and Search Ads 360, Campaign Manager 360 is Google's answer to a robust multi-channel ad management tool. Search engine optimization, or SEO, is often referred to as organic marketing and uses natural processes to promote your website on the search engine results page.
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