One day, you rank at the top of the search results, and the next, your competitor publishes something new that takes you down a notch. A technical audit analyzes absolutely all the elements of the site that can affect your SEO performance. A technical audit should be thorough and take weeks to complete, depending on the site problem. If you have a large website with thousands of pages of content, it's definitely worth doing a content audit.
A content audit will help you identify which pages are performing well and which are underperforming. By auditing your content, you can “eliminate content that generates irrelevant traffic and then focus on optimizing the content that is likely to generate the best results for your business”. By going through the process of a technical audit, a content audit, or both, you'll have a full understanding of everything that needs to be corrected to rank well in organic search. Improving your technical SEO requires a holistic approach; addressing just one item on this list won't really do any good.
You have to consider everything if you want your website to work. The same is true with technical SEO. You must have all of these elements right to have an optimized website. After performing a technical audit, you'll have a list of technical blockers that may be hindering the performance of your site.
After correcting all the errors, this company recorded a 1.100% increase in traffic. Keyword research is an integral part of the SEO process. Without keyword research, you'll only speculate about how users are searching for your company, products, or services. Keyword research tools reveal how many users search for a particular term, how difficult it is to position it, and what related terms people also use to find information online.
Finally, keyword research helps you discover geospecific keywords to help you localize your SEO strategy. Keyword research helps you discover which keywords are most valuable to you. Make sure it has an SEO-friendly URL, uses navigation routes and that it is more complete than any other page on the subject (be sure to check out the competitors' pages that are in the top 10 positions). You want to write content that people can interact with and share (and that Google indexes and rewards with great rankings).
If you haven't already, be sure to read Ron Lieback's 47 tips for mastering SEO writing. OK, you can't control the rankings of Google or any search engine. You should pay attention to companies that appear repeatedly in search results for the terms you want to rank for in search results. If you look at the search results for several similar keywords, you can see who appears repeatedly in the search results.
When you understand who you're competing against, you can create better content that outperforms your competition. For example, if you have a candy store, you'll want to talk about topics such as how to make certain types of candies or which candies are the best. On the other hand, it wouldn't be relevant if you created content about building a shelf or about the best ways to take care of your lawn. Keeping content focused on the industry allows you to attract more qualified traffic to your website.
When you start creating content, keep in mind that you want to create content frequently. When you publish content frequently, you generate a constant flow of traffic to your site and help new potential customers discover your business through various topics. While a blog post about how to make chocolate bars might not interest someone, a blog post about why candies are bitter might interest that same person. It's simple, the only way to achieve consistent and lasting progress in SEO is to follow a proven SEO process.
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