SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better visibility your pages have in search results, the more likely you are to capture attention and attract potential and existing customers to your business. While setting goals may seem like a laborious task, measuring them can actually help you make progress with your SEO in the long term.
If you're new to SEO and content marketing, I recommend The Skyscraper Technique because it takes a lot of the guesswork out of creating content that bloggers and journalists are likely to link to. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you're expected to know. And when you feel like you've mastered them, start looking for more advanced things, such as YouTube SEO and voice search. This is because links from sites related to yours have more SEO value than links from sites in other industries.
The recently updated periodic SEO table also includes a list of toxins that detract from best SEO practices. Let's finish this SEO tutorial for beginners with a handful of emerging trends in the world of digital marketing. With Google Chrome, check key SEO metrics instantly for any website or search result as you browse the web. While black hat SEO can deliver quick results, it will eventually result in penalties for your site, whether it's a decrease in ranking or removal from Google's index.
Make SEO work for your business by learning how to create user-friendly and SEO header tags that show the relevance and usefulness of your content. We've consolidated all the resources you need to learn the basics of SEO along with unique learning strategies, homework lessons and quizzes to test your knowledge.