SEM stands for search engine marketing. Although most marketers refer to it as a web positioning strategy, it is more than that because it covers everything related to web positioning. There are even companies that refer to SEM as search engine advertising (SEA). Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERP).
We know that both SEO and SEM are subsets of search marketing that coexist on the same search channel. Ask any digital marketing expert and he or she will recommend that you run SEO and SEM campaigns if you have sufficient marketing budget. If you need to generate search traffic quickly and can't wait six months or more for SEO to take effect, SEM may be a better option.
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