On-page SEO refers to the SEO elements that you control on the web page, or to the code of the web page itself. Examples of on-page SEO include content, headlines and headers, image optimization, title tags, meta descriptions, structured data, and more. Each of these three components is directly related to the way Google processes and organizes websites to determine their ability to rank in search queries. The three main types of on-page SEO factors are content, architecture, and HTML.
Page content is your opportunity to communicate value to Google and your site's visitors; it's the basis of the on-page SEO process. All other page SEO elements come from high-quality page content, so invest extensive resources to develop and optimize it. Now that you understand the different elements of page SEO, let's discuss the steps to audit and improve your on-page SEO. If you've been looking for a solution to organize and track the page's different SEO elements, you're in luck.
The HubSpot marketing team released an updated version of our in-page SEO template, an Excel document that allows you to coordinate pages and keywords and track changes in one place. On-page SEO, or on-site SEO, is the process of optimizing several interface and background components of your website so that it ranks in search engines and attracts new traffic.
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