Technical SEO refers to anything you do to make it easier for search engines to crawl and index your site. Technical SEO, content strategy, and link building strategies work together to help your pages rank high in searches. Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problem.
Technical SEO consists of improving the technical aspects of a website to increase the ranking of its pages in search engines. Making a website faster, easier to crawl and more comprehensible to search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving the elements of your website to rank higher. It's the opposite of off-page SEO, which consists of generating exposure for a website through other channels.
Otherwise, search engines will treat these two versions as separate sites, generating scattered SEO value. I'm glad that my technical SEO list helped you get an idea of what technical SEO is and how it works. However, an SEO accessibility audit doesn't take into account everything you need to do to make your site more accessible to visitors with disabilities. Once you do all of the above correctly, your website will be compatible with SEO and will be a candidate to appear in the SERPS for many searches (related to your content).
You might be tempted to completely ignore this component of SEO; however, it plays an important role in your organic traffic. However, some basic knowledge about the more technical aspect of SEO can make the difference between a high-ranking site and a site that doesn't rank at all. Most modern WordPress themes have optimized 404 pages by default; if not, you can make your 404 page more SEO-friendly by using a plugin or by editing your theme templates. He blogs regularly about SEO and digital marketing, and his work has been mentioned by major marketing websites.
Technical SEO refers to the behind-the-scenes elements that drive your organic growth engine, such as site architecture, mobile optimization, and page speed. Breadcrumbs are mentioned as an SEO element in several SEO guides because Google highly recommends them. As you can see in the diagram above, there are no clear boundaries between technical SEO, internal SEO, and external SEO, as they all have to work together for a website to be fully optimized. While internal and external techniques are usually the first to be implemented, technical SEO plays a fundamental role in making your site appear in the first search results and that your content reaches your ideal audience.
In addition, we have just added a new technical SEO training course on server hosting and configuration (for WordPress) and traceability and indexability.