If Google can't crawl and index your site, you won't appear in search results, so you need to have good crawling and indexing skills. Improve your page speed, crawling and the 11 important parts of SEO for greater online visibility and higher search ranking. Are there only 11 parts of SEO that you need to know? Far from being. As you define the SEO rules for your audience and industry, you need to research keywords to determine the user's best possible intention to pursue and find what your audience is looking for.
. Subtle changes in keyword research can make or break an SEO strategy. The user intent behind keywords is the next thing that is absolutely vital to the success of any SEO campaign. However, throughout your keyword research, you'll find variations of “widgets for sale”, “DIY widgets” and “widgets” that get things done.
Each of these variations results in at least a tenfold increase in searches leading to your landing page. If you hadn't done this keyword study and made adjustments based on market changes in audience search behavior, you probably wouldn't have found these deeper keywords worth segmenting. It all depends on how you approach how deeply you want to go deeper into keyword research. The deeper you go, the better opportunities you could end up discovering.
However, if you're in a rapidly changing industry and the market is changing rapidly, it may be important to integrate a quarterly or even bimonthly keyword research task into your SEO process to know exactly what audiences are looking for next. In addition, major issues related to 404 errors on the site can also affect crawling and indexing. That's why it's so important to make sure your site is 100 percent functional and crawlable right from the start. Or, you've created a large home page slider that takes 3 seconds to download just for the slider.
If you're a small business using WordPress for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, personalized website with millions of pages, then technical SEO becomes much more important. Much of what is considered “technical SEO” here is actually part of the design and development of your website. The trick is to make sure that your developer understands the interaction between website design, development and SEO and how to create an incredibly fast, mobile-friendly site.
Your website must be optimized as a whole and at the individual page level. Here are a few differences between your technical SEO and you want to start with a well-structured content hierarchy for your site. With strong technical SEO, it's easy to overlay page optimization. Use tools like Screaming Frog to track and identify weak spots and work methodically on your pages.
That's the saying, right? It's true in a way. Your website is really just a wrapper for your content. Your content tells potential customers what you're doing, where you're doing it, who you've done it for, and why someone should use your business. And if you're smart, your content should also go beyond these obvious brochure-type elements and help your potential customers achieve their goals.
As a simple example, I recently renovated a Victorian-era house in the United Kingdom and, throughout the process, I looked for several professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation works on a similar house in the local area would serve as excellent detailed SEO content. It also perfectly demonstrates that the contractor can do the job, which perfectly illustrates his credibility. Make sure you optimize all your marketing content, including case studies, portfolio entries and testimonials, not just the most obvious service pages.
We still see too many SEO approaches painted by numbers, in which local companies pay agencies to publish blog posts that strategically aren't a good fit. Make sure that all your content is optimized and, if you're doing content marketing, make sure that it fits your marketing tactics well. This may mean that you first have to revisit the content on your site and create something of value, but if you succeed, then you're halfway home. .