Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand's search results. Each component builds on and complements the others. The stronger the connections between each of the 4 components of SEO (technical SEO, on-page SEO, off-page SEO and content), the better the results. Technical SEO covers issues related to website infrastructure, clustering and categorization, internal links, page speed and site maps, etc.
These factors relate directly to Google's capabilities to crawl your website. The content of a website is the most important element of an effective search engine optimization strategy. When putting together the content of your website, you should consider what information is essential for the customer. The length of a website's content is important both for search engines and for the impact of SEO, so we recommend adding text composed of a minimum of 300 words, but a good average for a page is better with around 500 words.
Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant to your customers, avoiding repetition. Keywords are terms that users type into search engines, such as Google, to find a website. Having relevant keywords is essential to appear on organic search engine results pages. A good keyword is a term with a lot of requests on Google and that is closely related to your business area.
To appear in the SERPs, you must integrate your keywords into the title of your web pages, as well as in the content of your website. It is best to integrate keywords at the beginning of the text and, at the same time, ensure that the integration looks natural and appropriate to the content. If you simply list your keywords, one after the other without proper integration, you run the risk that search engine monitoring will detect it and your website could be penalized. The metatitle is the title published in the SERPs.
You can have a maximum of 55 characters to be displayed in full in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website. The meta description is the text that appears in the SERPs below your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords.
The description should clearly describe your business to attract users to visit your site. Social networks are one of the best channels for companies to interact with their customers and provide updates on any news about their company. Social networks can be very useful for achieving specific objectives, as well as for promoting products and services by publishing interesting content, such as images and videos. Leveraging specific ranking factors or components may have worked for many in the past, but the sophistication of Google's algorithm updates has continuously closed these gaps.