Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand's search results. Each component builds on and complements the others. The stronger the connections between each of the 4 components of SEO (technical SEO, on-page SEO, off-page SEO and content), the better the results. If you're a small business that uses WordPress for your website, technical SEO should be something you can cross off your list fairly quickly.
If you have a large, personalized website with millions of pages, then technical SEO becomes much more important. Much of what is considered “technical SEO” here is actually part of the design and development of your website. The trick is to make sure that your developer understands the interaction between website design, development and SEO and how to create an amazingly fast, mobile-friendly site. Your website should be optimized as a whole and at the individual page level.
Here's a cross between your technical SEO and you want to start with a well-structured content hierarchy for your site. With strong technical SEO, organizing page optimization in layers is simple. Use tools like Screaming Frog to track and identify weaknesses and review your pages methodically. That's the saying, right? It's true in a way.
Your website is really just a container for your content. Your content tells potential customers what you do, where you do it, who you did it for, and why someone should use your business. And if you're smart, your content should also go beyond these obvious brochure-type elements and help your potential customers achieve their goals. As an example, I recently renovated a Victorian-era house in the United Kingdom and, throughout the process, I looked for several professionals who could demonstrate relevant experience.
In this case, having a well-optimized case study showing the renovation works in a similar house in the local area would serve as excellent long-term SEO content; it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Make sure to optimize all your marketing content, including case studies, portfolio entries, and testimonials, not just obvious service pages. We still see too many number-based approaches to SEO, in which local businesses pay agencies to publish blog posts that, from a strategic point of view, are not a good fit. Make sure that all your content is optimized and, if you're doing content marketing, make sure it fits your marketing tactics well.
This type of natural link should be the backbone of your link building efforts. This may mean that you first have to revisit the content on your site and create something of value, but if you can do it, then you're half way home. The four pillars of SEO include technical SEO, content, on-site optimization and external SEO. The first pillar is technical SEO.
Why? For search engines to show your web pages in search results, they first have to find, crawl and index them. A robot, a txt file, tells search engines where not to go. Most of the time, you want to allow search engines to crawl all your web content. Sometimes, you'll use robots (txt files) to keep crawlers away from sections of your website that may have duplicated, reduced, or private content that you don't want to appear in search results.
For now, all you need to know is that the robot's txt file tells the spiders: “No, don't go there. Do not index these web pages. There are also metadirectives in the form of code snippets found in the header of every web page. These policies are not visible to website visitors.
Instead, they provide search engines (bots) with page-by-page instructions on how to index the content of a page. We include security, responsiveness (compatible with mobile devices) and speed in technical SEO. These three key technical factors affect usability. Technical SEO can seem overwhelming at first.
However, if you break it down into these components and understand the reason for each one, it becomes digestible. And it gets much easier to carry out the tactics that will improve technical SEO. With technical SEO implemented, search engines can find and index our web pages. What they find on each page is the content.
Content has been the backbone of SEO since its inception. Includes text, images, video, tables, PDFs and more. Search engines extract the meaning of each web page based on the content of the page. Now that you know the role that content plays in SEO, let's see how you can improve other elements of your website to attract more search engines and visitors.
The H1 — H6 tags standardize the format of the headings and divide the content into parts that are easy to read. Search engines recognize these tags as the heading of a page or a section of content. Structured data are pieces of code that provide search engines with accurate information about the content of a web page. It also allows them to easily place web pages in the right context in search results.
Have you ever wondered how Google quickly shows recipes, movie schedules, or concert information directly in search results? Structured data a, k, a...