Last but not least, we have technical SEO, which revolves around Google's ability to correctly crawl and understand your website. However, technical SEO goes much further, since it includes aspects such as the structure of the website, internal links, and adequate rendering and indexability (which explains why it's called technical SEO). In short, technical SEO is what will help you ensure that your website has everything it needs to rank well on Google, in addition to the content itself. Whether you want to get more relevant links, work on your brand image and reputation, or take your technical SEO efforts to a new level, having a good knowledge base means it'll be much easier for you to decide what step to take next.
Soon you'll see that SEO is much easier than it seems at first glance. The technology of a website is to make sure that search engines can crawl and index all your content in the right way. This means having a clean HTML code, well-structured URLs (without parameters, if possible), the correct HTTP status codes for the right type of web pages (so that a page not found results in a 404 code, not a 200 or 30), suitable XML sitemaps, etc. Most SEO audits spend a lot of time on the technology of a website, and the platform on which a site is based will have a big impact on SEO compatibility; the technological foundations of the website actually are.
WordPress sites tend to meet a lot of requirements right away, while sites based on them. NET can often be a total SEO nightmare. Of course, this is just my approach to teaching SEO, and I suspect it has its flaws, since it's based on my own incomplete understanding of search engine technology. However, until now, I think it has resulted in a clearer picture of SEO for both me and my students.
The 3 main pillars of SEO are on-page SEO, off-page SEO and technical SEO. When you're trying to optimize your content to rank higher in search engine results, you can't go wrong if you focus on the four pillars of search engine optimization, SEO. Every SEO task is based on one of these pillars, so if you spend some time understanding them, you'll see that optimizing your digital presence doesn't have to be that difficult. Many SEO solutions and tactics intersect different pillars and processes, but you'll be surprised to see how many different elements of SEO fit perfectly into one of these three main areas.
It would be logical to start your SEO project on the architectural pillar because this is where the technical basis of your site lies. As should be evident by now, my three-pillar framework aligns almost perfectly with the (certainly simplified) outline of the three main search engine processes. We know that SEO can seem intimidating, but break it down into its four pillars and tackle each one at a time. Every campaign and SEO decision you make (as well as every challenge you encounter) will fall into these three categories, so when you try to improve your strategy and decide what direction you should take, simply go back to the pillars and remember what your main objective is with each of them.
These pillars are just the tip of the SEO iceberg, but they capture some of the most fundamental elements of SEO. So how can you improve each of these four pillars to ensure that you're maximizing the effects of your SEO? As such, I believe that my three-pillar framework serves as an excellent approach to teaching (and understanding) SEO. The 4 pillars of SEO are the 3 main ones (on-page SEO, off-page SEO and technical SEO), in addition to local SEO. SEO marketing can be a powerful channel, but to position yourself in competitive keywords, you must optimize all three pillars.
Some of them mainly cover one pillar, while some suites cover the entire spectrum of tools, such as ranking monitoring, site crawling, SEO keyword research, backlink analysis and competition analysis. Working on each of the three pillars will improve the signals that search engines take into account to rank sites. .