The content of a page is what makes it worthy of a position in search results. It's what the user came to see and is therefore extremely important for search engines. That's why it's important to create good content. So what is good content? From an SEO perspective, all good content has two attributes.
Good content must meet a demand and must be linkable. There are several factors that determine how long it takes for SEO to work, such as the popularity of the content, technical considerations, crawl budget, and many other factors. However, there's no denying that the pages that rank best in Google's search results tend to be shared a lot. If you want to create more useful content for your ideal audience, it's worth checking out these ranking factors to improve both your SEO and your overall marketing strategy.
To rank at the top of search engine results, you need to make sure that your site doesn't contain spam or look like that. As with many things in life, appearance influences our perception. With SERP tracking and analysis for SEO experts, STAT helps you stay competitive and agile with new knowledge. For now, it is enough to know that all of the factors listed above enter into the Google algorithm and help determine the SEO ranking.
I chose my top 10 based on what I've seen to improve user experience, optimize conversion rates, indicate reliability, rank well, attract large amounts of monthly organic traffic, and promote customer retention and loyalty. However, be careful; some SEOs say that using the same sentence in your H1 and in the meta title is an indication that you're filling in keywords. All marketers, content creators and SEO strategists should know them not because they represent the essence of SEO (they're not), but because they help create a better user experience, ensuring more leads and conversions for your company. Since page elements are the elements that your users interact with the most, it's worth making a significant effort to ensure that your on-page SEO works well.
Off-page SEO (often referred to as external SEO) refers to activities outside the website you want to position. While several SEO experts may accept these 10 factors as their top ranking factors, other SEOs may disagree. As you'll see, this is usually a combination of excellent content (see the following tip) and off-page SEO signals, such as inbound links and social media actions. As you may already know, SEO means search engine optimization, which simply means making web pages more likely to rank in a search engine.
I'll start with a summary of the 200 ranking factors, and then I'll dive into the top ten ranking factors that, based on my experience as an SEO consultant for B2B and B2C companies, have the greatest impact.