SEM and Facebook marketing can be a good marketing solution for several companies, and they often work well together. Whether you must make a decision or one of both, small businesses with a limited budget tend to do better with Facebook. If you have enough marketing budget and want to use an intention-based marketing tool, SEM is the way to go. Google and Facebook are two of the most popular and used platforms when it comes to marketing.
Google is for search engine marketing (SEM), while Facebook is for social media marketing (SMM). Of course, these two marketing platforms are very different from each other. An SEM campaign is an online advertising campaign. This post will provide some ideas about what types of companies benefit from Facebook more than from search engine marketing and vice versa.
You may be able to learn a lot about them and then supplement your search engine marketing campaign with Facebook ads.