How a search engine like Google finds content Understanding Google's algorithm. Google prefers pages that use schema markup because it makes the search results of those pages more useful to search engines. You can then take a closer look at your performance to see if a change in Google's algorithm has “affected” you in any way. The search also includes some features that customize the results based on the activity of your Google account.
Google's algorithm is no longer the mystery it once was, and the individual factors and metrics that comprise it are fairly well documented. Schema markup, a modern version of meta tags, is a code that you can add to the pages of your website to help Google provide more visual search results, such as snippets. Google wants the content it shows in its search results to be attractive to both humans and search engine robots. These tools track changes in Google's algorithm on a daily basis to help marketers stay ahead of updates.
If you have a lot of links from “bad neighborhoods” (think of the red light district), not only will these links be worthless, but they will also make Google think twice before ranking your site in the search for “chocolate cake recipes”. Optimizing your site for these factors will only improve your ranking depending on the weight of the factor algorithm; however, Google will disproportionately penalize your site if it doesn't reach a minimum threshold. Google has always tried to prioritize the user experience above all else, hence its investment in thousands of data centers around the world to be able to provide search results in milliseconds. If you searched for “chocolate cake recipes”, the algorithm will compare pages with that search term.
However, not only does the type of device affect the results you see, but Google may choose to display the results in a completely different format depending on the search terms you use. Therefore, when someone searches for a type of result on a consistent basis, Google will assume that future similar searches will be of the same nature. Last year, he confirmed without a doubt that Google tests the newly published content to see if it responds well to the search intent of the keyword. This type of content is often distracting and difficult to read, and doesn't comply with Google's algorithm.
With Google Alerts, you'll receive a notification directly in your inbox every time the updates to the online algorithm are mentioned, so you can start preparing for the changes as soon as possible.