There are about 12 different types of SEO that help websites rank better on search engine results pages. On-page SEO is the most common strategy businesses focus on for their sites. In short, on-page SEO refers to the changes you make to your site that have a positive impact on its performance. One of the most common on-page SEO optimizations is keyword optimization.
When users search, they use keywords to generate a list of relevant search results. Another on-page SEO strategy is to optimize URL structures. When there are users on your page, you want to help them remember it. A customized URL structure will help you optimize your site and make it easier for your potential customers to remember your site.
These are just two of the most popular strategies companies use to optimize on-page SEO. . The key thing to remember is that on-page SEO involves optimizing the elements of your site. Off-page SEO involves optimizations on your site that are not done on your site.
These are external factors that influence the performance of your site. One of the main factors of off-page SEO is social media sharing. When you share your site link on your social media pages, you can't control how your audience interacts with the links on your social pages. This is an external ranking factor that can help your site perform better.
Technical SEO involves optimizing the backend of your site to help it work properly and improve your site's ranking. These are elements found on the backend of your site. You can have an attractive site, but it won't matter if the technical aspects of your site aren't optimized. One of the most important technical aspects of SEO is page speed.
When users visit your page, they don't want to wait forever for it to load. If you want to see the best results with your page, you need to make sure that it loads quickly. At WebFX, our team of over 200 experts can help you optimize your page speed to make your site perform better. Check out our page speed services and call us at 888-601-5359 to find out how you can.
Another important technical factor of SEO is compatibility with mobile devices. With the increase in mobile searches, it's important that you adapt to the mobile user. You want to offer your audience the best experience on your site. These are just two of the most important technical aspects of SEO that influence the performance of your site.
If you want your business to perform well in search results, you must optimize the technical part of your site. Learn more about optimizing your site for technical SEO in our guide on how to perform a technical SEO audit. One of the newest types of SEO optimizations is voice search. Voice search (SEO) has become one of the most popular ways to search.
With devices such as Alexa, Google Home and Siri, voice search will continue to grow. Voice search SEO requires optimizing the right keywords. You must optimize your site so that the words your audience uses verbally. When you optimize for voice search SEO, you must optimize to provide information quickly.
Users search by voice for quick answers. This means that you must structure your content so that Google can easily extract the information. There are a lot of different SEO services you can focus on for your campaign. All of these different aspects will help you improve your campaign and achieve valuable traffic for your business.
At WebFX, we have over 25 years of experience creating SEO campaigns that generate valuable results. On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content of your website. This can include the body of the text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site.
And once Google understands your website, it can reward you by showing it for search queries it deems relevant. Off-page SEO is pretty much everything that doesn't happen on your website. Off-page SEO is all about creating exposure and trust for your business, which can ultimately lead to more visitors and sales. Most off-page SEO work focuses on link building.
If you don't know, link building is the practice of making other reputable websites link back to your site. Technical SEO refers to actions taken to help search engines crawl your website and improve user experience (UX). As search engines and their algorithms become more complex, these requirements change, meaning that this type of SEO is constantly evolving.
Local SEOis a variation of SEO that focuses on a specific area, rather than a national focus.
It's about increasing your online presence in your community and promoting your products or services to local customers. Some ways to improve your local SEO include writing custom local landing pages, optimizing your local profiles, sending spam on Google Maps, creating local links, and much more. Technical SEO has nothing to do with the content of your page. However, it can improve your appearance in organic search results.
Most digital marketing newbies confuse tech SEO with black hat SEO. While technical SEO aims to improve user experience by optimizing the website, Black Hat SEO reduces it. The average attention span of people is 8 seconds. If you capture the attention of your visitors with your metadata, you have less than 8 seconds to show them that your website contains the information they need.
The loading time of your website should take more than 2 seconds. Sometimes, a small error in the code can make your website completely invisible to Google robots or other search engines. In addition to the codes, your page may have other problems, such as the lack of H1 and H2 tags and the duplication of metadata. Local SEO is one of the types of SEO that is more location-specific than the others.
Local SEO deals with rankings in a specific state, city, or town. The main idea is to increase a company's online presence within its state. It doesn't take much to know that white hat SEO is the best and unquestionably the most accurate way to do SEO. Knowing all the different types of SEO is one thing; understanding when to apply each one to your SEO campaign is another very crucial aspect.
As the name suggests, on-page SEO, also known as on-site SEO, is an SEO activity that takes place directly on the page or site. Local SEO rankings are ultimately linked to how well you optimize your “Google My Business” profile. Since technical SEO rarely requires a daily inspection (unless you're a large e-commerce brand with thousands of pages), companies often outsource technical services to an SEO expert. Only with a complete combination of the 3 types of SEO will you see positive results in the SEO game.
Sometimes, a simple post about your business in a local newspaper can help boost your website's SEO. Not only do they have to consider all the tactics we've already mentioned if they want to position themselves organically, but they also have to consider the following SEO tactics if they want to position themselves in the results of the local package. Technical SEO refers to all SEO activities that help improve your site and make it easier for visitors to navigate. .