That's between once and twice a day. While most of these changes don't significantly change the SEO landscape, some updates are important and may change the way we write for SEO. In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year.
The most likely cause of the conversation was the spread of the August broad-core algorithm update and the increase in Google's use of neural matching. While Google didn't give details, Google said the changes were intended to “benefit pages that didn't receive sufficient rewards before,” and advised everyone to “continue to create great content.” After numerous reports of large-scale classification changes, originally called Phantom 2, Google recognized a change in the core algorithm that affected quality signals. Google's algorithm update in Venice was a notable update, as it showed that Google understood that search engines sometimes search for local results for them. Google announced a specific algorithm update to cover niches with notoriously fraudulent results, specifically mentioning payday loans and pornography.
Google said that this change affected both search rankings and featured snippets, and that BERT (which stands for Bidirectional Encoder Representations from Transformers) will be used in 10 percent of the United States. Google announced in January an update to its original page design algorithm, which targeted pages with too many ads in the top half of the page. The SEO industry called this Google update “Mobilegeddon” because they thought it would completely change search results. This algorithm update was designed to provide more useful, relevant and accurate local search results that were more related to traditional web search ranking signals.
Google officially launched its job portal, which includes a separate package of 3 job offers in search results. Google made an important announcement, revealing that machine learning had been part of the algorithm for months, contributing to the third most influential ranking factor. Google confirmed the release of a new update to the product review algorithm on September 20 and was completed on September 26.Google also said that some of those sites could be removed from their search results or receive penalties that would prevent them from ranking well. This is considered to be a continuation of the work that Google began with Florida, with the aim of producing more relevant search results.