To provide you with the most useful information, search algorithms take into account many factors and signals, such as the words in the query, the relevance and usability of the pages, the knowledge of the sources, and your location and configuration. The weighting that is applied to each factor varies depending on the nature of the query.
Google's searchalgorithm refers to the process that Google uses to classify content. It takes into account hundreds of factors, such as keyword mentions, usability and backlinks.
Google works by crawling the web, classifying the millions of pages that exist and storing them in an index. When a user performs a search, Google can scan its more organized index (rather than the entire web) to quickly get relevant results. Even if a user doesn't search using a specific location, Google will continue to provide geographically relevant results based on their IP address, so local SEO is not only free, but it's always important (even during a pandemic). If your alternative tag includes keywords, Google can detect a higher relevance of that page and feel more comfortable placing you on the first page of search results.
Both Google Maps and Search use Google My Business to generate local listings (known as business profiles). It's important to stay up to date on Google's ranking factors so as not to be left behind in the SERPs due to a Google penalty or a change in search intent. If you want to stay ahead of what Google is doing with its algorithm, it also offers regular office hours called Google Search Central. Google doesn't guarantee that it will crawl, index, or display your page, even if it follows the Google Search Essentials requirements.
Having a lot of related content and contextually relevant links can show Google (and its users) that you're an authority on that topic and can help you rank higher in search results. For example, if you're looking for something related to news, Google will normally rank the results published in the last 24 hours. Just remember that if you want to rank on the first page of Google for a particular keyword search, your page must provide the information, not just the keywords, that users are trying to obtain when they type that search on Google. Therefore, another important step to appear on the first page of Google is to make it as easy as possible for Google to scan, index and recover your site.
Google's search algorithm is a complex beast with a lot of moving parts and is constantly changing. If you consistently appear on the first page of Google, it means that Google recognizes you as a reliable source of information and that consumers trust companies that Google trusts. Google updates its algorithm almost every day and publishes major updates two or three times a year that can have a pretty big impact on rankings. But what is Google's search algorithm? How does it work? And most importantly, how can you rank higher on Google and get more traffic?.