If YouTube creators want to make money with their channel and meet the requirements, they can activate video ads and share advertising revenue with Google for those ads. In order to monetize videos, a channel needs 4000 hours of public viewing in the last 12 months, 1000 subscribers and complying with a series of policies. For example, advertisers can buy from programs such as YouTube Select, which allows them to buy videos that are safe for the brand and aimed at certain audiences. Although the company has started many other adventures since then, its business model is still driven by the sale of advertising pages in its services.
In fact, the company generates nearly 90% of its revenues through its AdWords program and other similar marketing adventures. One of Google's many claims to fame is that it has built its position as the search engine that conquers everything without advertising. Just a great product and word of mouth. My theory would be that Google continues to protect its search product (which generates 97 percent of its revenues), especially as the market leaves computers aside and more and more people search on their phones, where they may not have the same muscle memory to type into Google before each query.
Analysts who are optimistic about Google's search business point out that this business has evolved over the years and will continue to do so, whether through voice and image searches or other innovations to make products reach the eyes of potential stakeholders. According to Google's DV360 site, DV360 offers a unique tool for planning campaigns, designing and managing creativity, organizing and applying audience data, searching for and buying inventory, and measuring and optimizing campaigns. While searches and other properties account for most of Google's advertising revenue, its YouTube advertising business, which registered a year-on-year increase of almost 50% in the first quarter, is increasingly taking away more advertising money from traditional linear television. The company mainly shows ads in commercial searches, which means that around 80% of searches are not yet monetized through ads, according to Wedbush estimates.
The brand's popularity is evident because the name is no longer just the name of a company, but it also represents the action of searching for information online. It's true that, with most of the searches and the search engine advertising market stitched together, Google's main search service needs little promotion. The problem, he argues, is that Google hasn't really been as successful outside of its core search capability. Mark Mulligan, vice president and research director at Jupiter Research, describes his plans as an attempt at reverse engineering as a full-portal player.
Advertising in older media is becoming less and less relevant and, by dominating the world of search engines, Google has ensured that companies cannot do without their platforms. As shopping increasingly moves online, analysts expect that advertising budgets will continue to shift from areas such as linear television and direct marketing to search. Google's Super Bowl ad for its search engine was the best announcement of the night, as far as I'm concerned. Unlike most companies, which charge people for their services, Google has always provided its search engine and other related platforms for free.
Leave Reply