You might get results that are the same or similar to those of someone else searching on Google Search. However, sometimes Google may offer you different results depending on factors such as time, context, or personalized results.
Google Searchresults are different on different computers. There are a lot of factors that affect the Google search results you see.
Google seeks to provide the best results for individual users. This means that they want and expect search results to be different from person to person and that people searching in the same office may see different search results. So, it's very likely that someone searching for “pizza” or “yoga instructor” in a location in New Hampshire will get different search results than someone searching for “pizza” in Massachusetts. This is also true for cities.
Someone searching for “plumber in Portsmouth, NH” is likely to get different search results than someone searching for “plumber in Manchester, NH”. In what position do you rank keywords related to your company on Google? It can be hard to tell. Or, at least, it can be difficult to know if your only method for determining your ranking is to connect your keywords to your own browser. Google results aren't the same for everyone.
One, that if you're serious about SEO and good organic ranking, you should know the answer. Especially if you're geared towards local search. All right, think of it like this. You and your friend Carl are going on a roller coaster ride.
Take the last seat because everyone knows that's the ideal place to be on a roller coaster ride. Carl takes the first seat because Carl doesn't know the physics of riding roller coasters. Just before boarding, Carl drinks a liter of Mountain Dew and eats twelve corn sausages. When boarding, you remove the ears from the mouse.
They could be the same from one day to the next, but probably not. The problem is that, when implementing SEO, many companies tend to ignore personalized search. This is mainly because the custom search seems like something that is out of our control. But that's not quite the case.
Any brand that wants to succeed in organic search needs to regain control, or at least avoid losing control, of its SERP rankings. But if you focus too much on why the keyword “xyz” might be in position 1 one day and position 3 the next day, or how you might see different results than a colleague, you might be missing out on some expensive opportunities. Not to mention, it's a quick way to lose your sanity. So even if you've asked yourself “why do my Google search results vary?” , that's not the question you should be asking yourself.
Do you want to know the 5 main reasons why Google search results vary and how this affects your SEO positioning? Location-based personalized search is crucial for local businesses. They need to implement SEO that ensures that Google not only knows exactly where their business is located, but that it shows it in search results above all other similar businesses in the same geographical area. Most importantly, websites that aren't designed with mobile devices in mind will be left behind. Especially since Google now ranks sites that use indexing that prioritizes mobile devices.
Google collects different data from users who are logged in to a Google account and from those who are not, such as Gmail, Google Drive or Google Voice. For most businesses, time won't play much of a role in daily SEO. The freshness algorithm is not used in all searches. This is not only true for “informational content”, but also for “Your money or your life type” (YMYL) content.
That is, content that deals with important topics related to well-being, health, medicine, personal information, money, etc. On a daily basis, when analyzing SEO, you can compare data from identical periods of time to limit variations in results. But this probably won't make much of a difference in your analysis. It's also a good idea to close the circle around content that isn't permanent in order to update or refresh it.
If you see that the traffic on some pages is starting to decrease, you can go back and update it with new information. They don't call it “organic” for nothing. They will never be the same for everyone. It means that your company can optimize its content so that it appears to the potential customers you want and goes unnoticed by those who don't see it.
When done right, this personalized SEO will refine your traffic, increase your CTR, and generate more valuable conversions. Now, that's a change we can all agree to. Google changes its algorithms hundreds of times over the course of a year, but only a few are important enough to merit a warning. For example, searching for a product (iPhone case) compared to location (Denver, Colorado) or compared to a person (Albert Einstein) can significantly change the items that appear on the search results page.
Just because you don't see your company's ranking when you search for your target keywords on Google doesn't mean that other search engines won't find you. If you regularly search for similar keywords, Google will remember that and provide you with results based on previous searches. Rather than relying solely on traditional SEO ranking factors (such as page speed, HTML tags, site structure, and key vital web data), personalized search is based on the information that search engines collect about a user. Here are 9 factors that can influence the results that Google returns for its searches and what is shown in the SERPs.
In other words, Google can lower the ranking position of a web page and it will no longer appear in the search results for a given search phrase. Google is heavily dependent on location services, which means that search results will generally reflect the location settings of the device you're using. The following image shows a People Also Ask box that appears when searching for Albert Einstein and shows additional questions related to the search query. To do this, Google collects a good amount of data about each user so that they can offer a personalized search experience.
When viewing a search query for “Albert Einstein”, searches related to Albert Einstein may contain a link to a new search query for “Albert Einstein quotes”. The broader answer requires analyzing the search phrase by specific keyword, how the search is performed, the location where the search is performed, the type of device being used (desktop computer, tablet, phone) and the continuous evolution of Google's search engine. Repeated searches for a specific keyword phrase can make a particular company or website appear particularly favored on the results pages and, little by little, rise in the results of a given search. .